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Customer acquisition cost, or CAC, is equal to the total cost of marketing and sales divided by the number of new customers. If a company spent 570 thousand dollars on a marketing campaign and got 60,000 new customers, what is the CAC in dollars per customer?
Choose 1 answer:
(A) 0.11
(B) 0.95
(C) 9.50
(D) 105.26

Customer acquisition cost, or CAC, is equal to the total cost of marketing and sales divided by the number of new customers. If a company spent $570$ thousand dollars on a marketing campaign and got $60$ , $000$ new customers, what is the CAC in dollars per customer? $\newline$ Choose $1$ answer: $\newline$ (A) $0$ . $11$ $\newline$ (B) $0$ . $95$ $\newline$ (C) $9$ . $50$ $\newline$ (D) $\mathbf{1 0 5 . 2 6}$

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Compound interest: word problems

Full solution

Q. Customer acquisition cost, or CAC, is equal to the total cost of marketing and sales divided by the number of new customers. If a company spent

570

thousand dollars on a marketing campaign and got

60

,

000

new customers, what is the CAC in dollars per customer?

\newline

Choose

1

answer:

\newline

(A)

0

.

11

\newline

(B)

0

.

95

\newline

(C)

9

.

50

\newline

(D)

\mathbf{1 0 5 . 2 6}

Understand CAC Formula: Understand the formula for calculating Customer Acquisition Cost (CAC). CAC is calculated by dividing the total cost of marketing and sales by the number of new customers acquired. Formula: $CAC = \frac{\text{Total Marketing and Sales Cost}}{\text{Number of New Customers}}$
Identify Costs and Customers: Identify the total cost of marketing and sales and the number of new customers from the problem. $\newline$ Total cost of marketing and sales = $\$570,000$ $\newline$ Number of new customers = $60,000$
Calculate CAC: Calculate the CAC using the formula. $CAC = \frac{\$570,000}{60,000}$
Perform Division: Perform the division to find the CAC. $CAC = \frac{\$570,000}{60,000} = \$9.50$ per customer

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